World Travel Planner
I recently created a travel website for an independent luxury travel agent based in Sussex called World Travel Planner.
Exclusive bespoke travel designer designing travel packages people wanting specific itineraries and something a little bit special.
The website was designed to include itineraries and tours to offer some inspiration.
Travel websites do require a lot of content to satisify both the those searching for travel companies on search engine and those searching the website.
Design Inspiration
Customers are asked to offer websites and competitors they like and we work to emulate those designs. It is very difficult to start from a blank page.
This website required a neutral approach so the images of the holidays jump out, but also a branding that offers a perseption of luxury.
Summary
Branding requires logo, colours, fonts, tone and voice and website layout.
The branding was created with the luxury traveller in mind, what are they expecting from a travel company, what do I want to convey to gain trust and a reason to buy.