SEO Project for Calligrapher in Poole, Dorset. Alan Mason is an experience Calligrapher based in Poole in Dorset. He approached me for assistance with gaining more SEO traffic to his website.
He has a HTML website with limited information, no social media and the site is not responsive to mobile phones. Without a website upgrade these are the actions taken to increase his website performance.
SEO project actions Taken
Following and SEO audit I identified a number of areas we could work on to increase the SEO quality content.
1 – Meta Description
Optimise the meta description between 120 to 160 characters. Often the meta description is too long or too short making sure we have the right number of characters summarizing the business.
2 – H1 and H2 header tags
It is important to make good use of these header tags and ensure the header tag includes relevant keywords. Try to use both H1 and H2 in all posts and pages.
3 – Page Title
The page title should be accurate and descriptive.
4 – Keywords Url
Keywords should be included in the url where possible so when considering a domain name this should be taken into account.
5 – Microdata
You can add some microdata to markup the website to give search engines more content about the website and brownie points..
http://schema.org/WebSitehttp://
schema.org/SearchActionhttp://
schema.org/LocalBusiness
6 – SEO project Images resized, optimised and labelled
Size matters as size will increase speed load times, and that’s not good for SEO optimisation.
Images need to be resized, optimised and renamed prior to uploading to the website.
img4539.jpg at a size of 3450 x 2346 is not good practice
- Try not to use Stock images – use your own its more authentic
- Use tools to reduce the size – i.e. Adobe
- Use tools to resize
- Add size of image to the image description
- add alt tag
- Use jpeg files as s a rule as they are better for web
- Use PNG for transparent images
7 – Page Speed
The website must load under 1 second for good SEO.
We use Pingdom page speed to check our websites.
8 – Additional Requirements
Robots.txt
sitemap.xml
9- Titles on A tags.
This was a new one on me so I’ve added those.
10 -SSL Certificate
Google made the decision to penalise websites that were not secure and transparent with the aim of making the internet safer for everyone.
We offer SSL’s and dedicated IP addresses (as opposed to shared IP) for as little as £29.00.
11 – Business email address
Google will flag up when you are not using the email associated with the domain i.e. contact@asmason-calligrapher.co.uk
12 – Address and contact details
Again, Google is looking for businesses to be as transparent online as they are are offline.
13 – SEO project Social Media
Points are added or deducted by not having any presence on social media.
14 – Mobile responsive website
All websites should be mobile responsive i.e. they must respond and adjust to the types of devices that are requesting to view the site.
A website may have two different websites i.e the standard desktop design and the mobile design.
15 – Favicon
The favicon is the tiny logo displayed in the title bar.
16 – Google Business
Apply for a Google business Account
17 – Bing Business
Apply for a Bing Business Account.
18 – Leverage browser cache
In WordPress this is something I add.
SEO project conclusions
Google is one of the main Search Engines and therefore sets a lot of the SEO rules. Google aims to make the internet safe, fair and transparent in a bid to reduce malicious spam and keep the good guys safe.
Other Search Engines are Ecosia that plants a tree every time your search.
If you would like an SEO audit then please contact us.
