Search engine Optimization
Ranking high in Search Engines is one of the main online marketing strategies so SEO will be a key component to gaining a good level of visibiity.
It is important to create high quality website content containing relevant key words and phrases to rank high in search engines. A scattering of keywords will no longer gain points in the fight for SEO ranking.
SEO is scored on backlinks, social media shares and relevant keywords to name but a few.
We offer a basic and advanced SEO Audit so you can do some of the work yourself.
We write blog articles on your website and write articles for placement on other websites. These articles are written with Search Engine Optimisation techniques and include social media sharing features.
Other content marketing practices include training videos, webinars, ebooks and sliders.
Offering your potential customers useful, interesting content that they read, share and return to will build trust and loyalty above and beyond your competitors.
Targeted and general newsletters are a good way to promote events, product offers and stay in touch with your customers as you send details direct to their inbox.
Email marketing is especially effective in inviting people to training events, workshops, network and large trade events and gives your customer the opportunity to book directly from the newsletter the date and time of their choosing.
Social Media Marketing
Targeted Social Media Marketing is a great way to gain organic interest in your products and services.
There are many social media platforms with different demographics and work slightly differently. The aim of social media is to get followers, shares, likers and to build a strong social media following.