Heating and Plumbing website designs and hosting
Plumbing and heating website Aquaholic in Ferndown moved to us last year for help in management, hosting and SEO improvements.
The website was built in WordPress with many features that require updating and regular maintenance.
Features of a Trade website
Your website is your digital business card and is absolutely necessary to gain new customers in your local area.
The design of the website will invite customers to pick up the phone or contact you for quotes or advise. There are a number of features we recommend for Trade website designs to offer a professional first impression to new prospects.
1. Logos of accreditations
Gas engineers are required by law to have completed a Gas Safety Certificate. This needs to be prominent on the website to give your visitors peace of mind and confidence with your knowledge and ability.
Any other certification you have should be on every page of the website as people may not land on the homepage.
Some people will be seeking businesses that have the full up to date accreditations so if you leave this off the website then you could be loosing customers.
What services do you offer? A lot of time needs to be put into crafting the services pages to include specific details of companies you source your products from and specifications.
The services pages should include photographs of the work you have completed along with testimonials from satisfied customers.
Create a separate page or tab for each service i.e. Heating, plumbing, boilers this is for SEO purposes so Google will pick up and index the different services.
3. Contact details
Ideally, your contact telephone number should be prominent on every page of your website so people can call you in an emergency.
Do not be tempted to add your contact details just on the contact page. You could have the telephone number or email address in the footer of the site so people can call you without having to jump to another page.
People have begun to rely on testimonials so it is important that you seek feedback after every job and add this to the website.
Send your customer a little thank you for your business email and request a testimonial, most people will oblige.
5. About the company
One of the most important pages on any website is the about you page. People buy people so they like to know who you are and what your approach maybe.
If you do other work or have an interesting hobby then add this to your About Page, this help people to connect with you.
6. Social media
Send your visitors to your social media platforms.
Summary - Heating and Plumbing website design
Having a website is a vital marketing resource for your business and should include the elements mentioned in this post.
The website is an opportunity to showcase your work, publish testimonials and let people know about your products and services.
Contact us for a free website proposal or if you have any questions.