Google Analytics - Exclude URL Query Parameters
Google Analytics reports Facebook url linked to website homepage
You may have come across a strange looking url in your Google Analytics reports which may cause a red flag. This url is incoming traffic from Facebook so there is nothing to worry about but you can remove it.
Make good use of the Exclude URL Parameters
Producing regular Google Analytics reports will provide useful information about Search results and traffic to your website.
This information can be used to identify where traffic is coming from so you can capitalize on the source.
Facebook fbclid parameters
Facebook attaches fbclid parameters to all outbound links clicked on from Facebook.
To make your Analytics reports more website focused there is an option to remove the Facebook traffic.
Go to View Settings and search for a box that says ‘Exclude URL Query Parameters’
Add fbclid and save new settings. Future reports will not contain traffic from Facebook although this could be a useful indication of where visitors are coming from.
Do you have any questions regarding Google Analytics?
It is important to understand the Google data to create marketing campaigns and increase traffic to your website.
If you require any assistance with your website analytics then please contact us for details of our website analysis service.
