10 Digital Marketing Trends for 2022

Before we kick off the New Year we need to think about the current Digital Marketing Trends for 2022.

Every year it is worth reviewing your Business Plan or your business objectives as they should be evolving as your business grows.

You may find the some of your services are no longer relevant or you may find your customers needs are changing.

Writing down a Strategy with goals and objectives may require some research but do not be afraid to drop some services and add some new services, we need to be relevant and helpful to our customers.

1 Be Strategic

Focus on what drives business

Think strategically and focus on what will drive business growth.

2 Use LinkedIn

Good new business Channel

LinkedIn is a great place find customers, the platform is growing and being developed all the time. Professional business owners will be on there looking for resources and collaborations.

3 User Experience

Quality SEO

SEO becomes more about giving a good user experience than technicalities.

4 Customer experience

Word of mouth

Gain reputation by offering a good experience for customers at every stage of interaction.

5 Optimized websites

Mobile friendly and fast

Websites are used more and more on mobiles so they must be optimized for all devices.

6 Algorithm-driven

Focus on what customers want

The algorithm is King, so you must make content people want to see or it will be less visible.

7 Data Insights

Understand your customers

Analyse the data to understand your customers wants and needs.

8 Visual content

Graphics, infographics, videos

Tell stories and offer useful information using visual content.

9 Personalization

Unique Tailor-made

Marketing is becoming more personalised, bespoke content for specific customers.

10 Keep it simple

Do fewer things better

Dominate in one area of business. Simplify your service offerings then do it well.

Conclusion

Happy New Year. I actually love the New Year and will usually make a list of ‘resolutions or intentions’ to focus on which usually around reading more, exercising more and drinking less.

However, when it comes to growing my business I look to see what the trends are and what customers are looking for.

My role is to supply businesses with marketing services, so it is important to know what they want.