Before we kick off the New Year we need to think about the current Digital Marketing Trends for 2022.
Every year it is worth reviewing your Business Plan or your business objectives as they should be evolving as your business grows.
You may find the some of your services are no longer relevant or you may find your customers needs are changing.
Writing down a Strategy with goals and objectives may require some research but do not be afraid to drop some services and add some new services, we need to be relevant and helpful to our customers.
1 Be Strategic
Focus on what drives business
Think strategically and focus on what will drive business growth.
2 Use LinkedIn
Good new business Channel
3 User Experience
SEO becomes more about giving a good user experience than technicalities.
4 Customer experience
Word of mouth
Gain reputation by offering a good experience for customers at every stage of interaction.
5 Optimized websites
Mobile friendly and fast
Websites are used more and more on mobiles so they must be optimized for all devices.
Focus on what customers want
The algorithm is King, so you must make content people want to see or it will be less visible.
7 Data Insights
Understand your customers
Analyse the data to understand your customers wants and needs.
8 Visual content
Graphics, infographics, videos
Tell stories and offer useful information using visual content.
Marketing is becoming more personalised, bespoke content for specific customers.
10 Keep it simple
Do fewer things better
Dominate in one area of business. Simplify your service offerings then do it well.
Happy New Year. I actually love the New Year and will usually make a list of ‘resolutions or intentions’ to focus on which usually around reading more, exercising more and drinking less.
However, when it comes to growing my business I look to see what the trends are and what customers are looking for.
My role is to supply businesses with marketing services, so it is important to know what they want.