Marketing Experts recommend Email Newsletter Marketing, here are 10 email newsletters designs. One successful women told me the majority of clients sign up to seminars from the Email Marketing newsletters and that is the best form of marketing.
Sending regular Email Newsletters to your contacts informs them of new services, business achievements, business announcements, industry developments and all of this content links back to the website.
Here are a few of our favourite email newsletters designs showcasing layout, content and branding that make an impact.
1. Guardian Small Business
The Guardian Small Business Email Newsletter is compact, branded, nicely laid out in blocks and sections with thumbnail images linking directly to news articles, competitions with contact details and social media links.
A perfect template for an email newsletter design.
2. CoffeeCup
In contrast to The Guardian Small Business template CoffeeCup have opted for a full page, larger font, call to action buttons and the look and feel of a web page. Nicely branded with social media links.
3. WIBN
The WIBN is a member newsletter packed with information about group achievements and successes during that period.
Everything you need to know about the WIBN for the December/January is contained in this newsletter including images of members.
This newsletter shows just how useful it is to send out regular updates to customer or members to keep them informed, inspired, motivated and recognised.
4. UK Business Forums
Similar to The Guardian Small Business the UK Business Forums is promoting useful articles for SME’s in a compact way with thumbnail images and links.
Nice simple branded design.
5. Cotswold Outdoor
This beautifully branded email newsletter is full of great marketing techniques with lots of links back to the e-commerce website.
Great example of an E-Commerce specific email newsletter.
6. Shortstack
Good use of white space with one page design.
Nice use of graphics with call to action buttons back to the website.
This newsletter looks like a web page, very modern and eye catching.
7. Enterprise Nation
The first thing I notice is that it is addresses to me. Personalised email newsletter gets my attention straight away.
This newsletter even includes a link to a video.
I like the dark background that makes the newsletter stand out more clearly.
No thumbnail images but the main image is eye catching with strong block links back to the website.
8. iStock
Similar to Shortstack this email newsletter is full page, white space, nice large images with prominent call to action buttons.
a great example of a modern, simple striking email newsletter design.
9. Yoast
Created with Mailchimp Yoast email newsletter includes nice graphics, videos, links and in a clean full page design.
Headings and useful text content ensure this email newsletter is very useful to the recipient.
10. Mozilla
Pale background with nice use of graphics, large font and key points relevant to the user.
The content stands out and is a great example of ‘keeping it simple’ for optimum effect.
Email Newsletter Designs Conclusion
Sending out regular Email Newsletters to your contacts keeps them informed of your services and keeps your business in the forefront of their mind.
It is a good idea to use the newsletter to inform customers of important information such as Industry developments as well as promoting your business services.
The design should be in keeping with your website so ensure the newsletter is nicely branded and contains links back to specific articles or special offers.
E-commerce email newsletters contain more marketing techniques such as images, call to action and graphics.
Contact us if you need help with your email campaign.s
