Review of best UK charity websites explores the features, branding and design of charity websites. They are designed to attract donations and donors to support their charity work so they contain many features.
The Charity sector relies heavily on donations and fund raising so the main channel for gaining support is through the website. The website could also be the first contact for those seeking help.
The website must engage service users, volunteers, partners and fund raisers with the right level of information but also gain support and donations.
1. Make a wish Foundation
The Make a Wish Foundation grants the wishes of critically ill children, giving children happiness and wonderful memories during difficult times in their young lives.
The website is bright and engaging and strategically it is requesting donations and sponsors right from the outset with a text option to sign up for regular donations.
Website Features: Bright colour combos, different call to action buttons, social media links, search, graphics for stats, hashtags, videos, pop-up.
2. RSPCA
This National Charity has a lovely website to attract donations, volunteers and gain new homes for all their animals.
There is an online shop selling merchandise, search facility and lots of social media options.
Features: bright branded colour combos, IM Chat feature, member account, share on social media, search, shop, hashtags, bespoke forms, sign up for newsletters,
3. NSPCC
Home page is advertising the Messathon event for 2018 and the donation web page section on the home page is requesting monthly or one off donations.
What they do and featured stories on the homepage aims to inform and engage the reader.
The Mega Menu gives lots of information for the visitor to explore the website.
Features: Mega menu, search, donate buttons, donate page, news.
4. RSPB
This website encourages signing up or an account to gain access to activities and personal interests.
Mega menu with latest news and lots of combined information.
Community forum.
Features: Video slide, forum, membership, search, shop, mega menu, videos.
5. Prostate Cancer
Online chat with a nurse feature and community forum for patients and family to get support.
Online shop for selling merchandise and lots of events for fundraising.
Compact website.
Features: compact, slider, telephone help number, donate button, search, news, accordion list, mega menu, shop, social media.
6. Sports Relief
Simple and powerful image on the homepage.
symbols for signing-up, giving and searching the site.
Sports Relief raised £38,195,278 and counting.
Partner logos on the homepage.
Features: full width, icons, newsletter sign up, app, donate, videos, graphics.
7. RNLI
Mega menu nicely laid out.
Facts and figures of how donations have saved lives on home page.
Features: search, donate form, mega menu, facts and figures with graphics, tabs, pdf downloads, share.
8. Crisis
Features: Bold design, videos, social sharing, animation, Google language, sign up, mega menu, Google maps.
Conclusion
Conclusion
Charity websites make good use of images and videos to engage and inform visitors to the cause while offering lots of ways to get involved with donations buttons, sponsors buttons, opening an account and signing up for newsletters.
The designs are all bright and bold and responsive to mobile devices and social media links prominent on most of the websites.
Google search results include:
- Customer Services
- Date Founded
- CEO
- Number of volunteers
- location
- Social Media Profiles
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